Reddit Advertising Cost: What You'll Really Pay in 2025

Platform advertising costs can make or break your marketing budget.

Reddit offers some of the most competitive advertising rates in social media, making it an attractive option for businesses of all sizes. Understanding the Reddit advertising cost structure is crucial for planning your campaign effectively. The platform provides various pricing models and ad formats that can accommodate different budgets and marketing goals.

Your success on Reddit depends on knowing exactly where your money goes.

You Can Start Reddit Advertising for as Little as $5 Per Day

Getting started with Reddit advertising is surprisingly accessible.

The platform’s cost-per-mille (CPM) model typically ranges from $5 to $8 per thousand impressions, making it one of the most budget-friendly options for digital advertising ^[1]. This competitive pricing structure puts Reddit ahead of many other social platforms in terms of initial investment requirements.

Reddit’s entry-level requirements make it easy for businesses to test the waters without a massive budget commitment. You’ll need a minimum daily budget of $5 and a total campaign budget of $50 to get started ^[1].

These baseline costs compare favorably to other platforms:

• Facebook’s CPM rates typically run $8-$10 per thousand impressions

• Google Display Network charges between $6-$12 per thousand impressions

• Reddit’s $5-$8 CPM rate offers better value for many advertisers

The platform uses a second-price auction model, ensuring you pay just slightly more than the second-highest bid ^[1].

Different Reddit Ad Formats Come With Unique Price Tags

Your choice of ad format significantly impacts your overall costs.

Reddit offers several advertising options, each with its own pricing structure and benefits. Understanding these differences helps you choose the format that best fits your budget and campaign goals.

Here’s how the costs break down for different ad formats:

• Promoted Posts: $5-$8 CPM, ideal for generating community discussions

• Video Ads: $8-$12 CPM, better for visual storytelling and engagement

• Premium Options: $20+ CPM for homepage takeovers and targeted video campaigns

These varying price points allow you to scale your advertising efforts as your budget grows ^[1].

Here’s How to Get the Best Return on Your Reddit Ad Spend

Smart targeting can dramatically improve your advertising results.

Reddit’s unique community structure offers opportunities to maximize your advertising budget through strategic placement and timing. Understanding how to leverage these features can help you achieve better results without increasing spending.

The platform provides robust measurement tools to track your return on investment. Brand Lift and Conversion Lift studies help measure the incremental impact of your campaigns, while the Reddit Pixel and Conversions API enable detailed conversion tracking ^[3].

Marketing experts recommend this budget allocation strategy:

• 30% for testing different subreddits and ad formats

• 50% for scaling successful advertising campaigns

• 20% for ongoing experimentation and optimization

Most importantly, 96% of post-ad activities happen without a direct click, highlighting the importance of brand awareness in your Reddit advertising strategy ^[3].

Focusing on smaller, targeted subreddits often leads to better engagement rates and lower costs per impression ^[1].

The Bottom Line

Reddit advertising offers a cost-effective way to reach engaged audiences.

Understanding these costs is just the first step in developing a successful online presence. For a comprehensive strategy that combines paid and organic traffic, consider working with SEO experts who can help you maximize your digital marketing budget. Learn how SEO Club can help grow your traffic without relying solely on ads.

Sources

1. Attano Media – Cost to Advertise on Reddit
2. Reddit Business – Reddit Ads Measurement